Designer Highlight: Joey Shimoda - How to Extra Superfino Your Design

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Joey Shimoda has quickly become a household name in the world of architecture working with big brands such as Steelcase, MTV, and TOMS. Known for his ability to turn subtleties into statements, Shimoda was just named Designer of the Year by Contract Magazine in their 2013 Interior Awards. What’s his secret to success? Shimoda says it’s putting an emphasis on reflecting the personality of each of his clients.

The idea is complimentary with the Italian phrase “extra superfino;” coined as the motto for Shimoda Design Group. According Shimoda, it is the ability to bring something unexpected to the table or in his words, “to cultivate optimum opportunities in each project.”

Steel Staircase by Joey ShimodaSteelcase headquarters in Grand Rapids, Michigan designed by Joey Shimoda.

So how does this idea translate to your own personal decorating efforts?

Shimoda believes it all starts with a clear vision. “Our clients have very, very strong visions about what they want their projects to be like, and we think that is incredibly important to the success of a project because we are able to take those visions and create something well beyond what they had thought to be possible.”

A Joey Shimoda design using CaesarstoneSteelCase headquarters kitchen designed by Shimoda using Caesarstone quartz.

Through these visions, and his extra superfino mantra, Shimoda has mastered the art of effortless complexity in a way that reflects the persona of his clients.

Now that you know Joey Shimoda’s eye-catching geometric designs originate with a brand’s personality and vision, we have to ask: What is your personal vision?

Image Credits: Photo 1: Bob Coscarellie from Contract Design, Photo 2: Benny Chan/Fotoworks from Interior Design, Photo 3: Benny Chan/Fotoworks from Interior Design.

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