Caesarstone Names Winners of #ThisIsCaesarstone Contest
As seen on interiordesign.net | January 30, 2015
Caesarstone hosted its first-ever #ThisIsCaesarstone Photo Contest this winter. Partnering with Interior Design, the company turned to interior designers and architects on Facebook to enter photography of their projects using Caesarstone, attracting a total of 132 innovative and beautiful applications of the material. "Connecting with those who use, support and innovate with Caesarstone was our goal and it was certainly achieved," says Karen Schakarov, VP of marketing, Caesarstone.
Ellen Tichenor, senior associate at FlickMars, won the Grand Prize of $1,000 for her firm’s use of Caesarstone Lagos Blue paired with black embossed leather tile on the reception desk at the Campbell House hotel in Lexington, KY. “We especially wanted to embrace the local equestrian vibe, incorporating leading reins and other elements for thoroughbred horses from a luxury estate home,” says Tichenor. “Lagos Blue provided the perfect color, finish and durability that was so integral to the design concept.”
Curtis Slade, owner of CSI Interiors, won the Second Prize of $250 for his application of Caesarstone Pure White on the kitchen countertops of a 1960's kitchen renovation in Myrtle Beach, SC. “When meeting with my client,” says Slade, “he expressed that he was looking for a classic, polished look in his kitchen, but wanted a splash of color." An existing blown glass chandelier inspired bright red cabinets that contrast with the Pure White countertops.
And the Third Prize of $100 went to Marta Layton, showroom manager at Marblex Design International, who submitted a photo of a designer's own home in Potomac, MD. Marblex installed Caesarstone Pure White as a backsplash and countertops at the residence of Deborah Kalkstein ofContemporaria Georgetown. “There is typically so much color and texture in a kitchen’s daily life,” Kalkstein explains. “I wanted to create a blank canvas where even a Pellegrino water bottle can look like a piece of art.”
Caesarstone sought to engage their professional audience via the contest, continuing the dialog that often occurs during the specification process. "For Caesarstone, the partnership we have with the A&D community that reads Interior Design is at the essence of our success," says Schakarov. "We look to provide inspiration and to be inspired—our goal with this contest was to do just that." The company plans to share more of the photos on its social media channels as examples of the beautiful work that can be done with Caesarstone and to provide inspiration to the larger community.
Thank you Interior Design Magazine for a successful, inspirational contest. See the rest of the standout entries here.