Milan Design Week 2018 | That’s A Wrap!
And that’s a wrap on Milan Design Week 2018! In what may have been the busiest year yet, design enthusiasts from all over the globe took to Milan to experience the exhibitions and product launches taking over the storefronts and palazzos throughout the beautiful city. There was definitely no shortage of memorable projects on view! Every year, the festival brings together an array of practitioners, design companies and creatives for a week of incredible, unusual and all around fascinating collaborations and installations. It’s a week Caesarstone looks forward to with unparalleled anticipation – and this year was no exception.
For the sixth time, the leading quartz manufacturer returned to Milan’s Fuorisalone - this year to unveil Altered States, the highlight event of their 2018 designer collaboration with New York-based collaborative practice Snarkitecture. For those that missed the festivities, have no fear - we’ve put together a wrap up of the week so you can experience the beauty vicariously through us! As if we needed an excuse to relive it yet again…
Being that it was the year of Eurocucina, which takes place biennially, this year’s collaboration explored the core theme of the kitchen island and was showcased at the faded grandeur of Palazzo dell’Ufficio Elettorale di Porta Romana, open to the public for the first time.
Snarkitecture was inspired by the changing states of water in nature, through glaciers, rivers and geysers, a vision that was beautifully brought to life in an immersive experience of a conceptual kitchen island. Altered States called visitors to reconsider the primal elements of ice, water and steam and their connection to the everyday rituals of the kitchen island, such as cooking, gathering, entertaining and working.
Presented as a playful series of interactive landscapes, the courtyard installation encouraged visitors to interact with the various states of water while moving through an archipelago.
The Caesarstone surfaces were layered one on top of the other, a reference to nature’s topography.
“We asked Snarkitecture to create an installation that will inspire architects and designers to think about the future of the kitchen and use our material in new ways.” – Eli Feiglin, VP of Marketing at Caesarstone
"I would describe the setting of the installation as gloriously dilapidated. It definitely added a sense of reverence, making it seem almost like a sanctuary. It really highlighted a dichotomy of old and new in a harmonious way." - Don Helms, Director of Brand Marketing at Caesarstone
Inside, a large circular kitchen island made of Caesarstone White Attica sits at the center of the space, where visitors were invited to discover and engage with the multiple functions of the island.
“We took Caesarstone surfaces and turned them into something voluminous and engaging, further highlighting the strength and flexibility of the material.” - Snarkitecture
More than 250 pedestals surrounded the White Attica island, forming an amphitheater constructed entirely from metal mesh and three different Caesarstone colors from the new 2018 Metropolitan Collection; Cloudburst Concrete, Airy Concrete and Rugged Concrete.
Altered States, we won’t soon forget you!