Caesarstone's Recap of KBIS 2013
As I sat on the plane returning from KBIS, exhausted and with sore feet (a common casualty of tradeshows) I began to reflect on the Caesarstone experience created over the last several days.
From the beginning I had a clear goal that everyone from every vantage point within the KBIS Hall would be able to see the magnificent Caesarstone structure. My excitement began as I entered the convention center. Poised 25 feet high -among the vast number of exhibitors- was the beautiful, elegant, white Caesarstone logo surrounded by spectacular origami walls. It was a beacon of lightness inviting all visitors to enter.
As all good hosts – having tasty treats including Thermador’s Cappuccino machine working overtime to satisfy the lines of people waiting for a delicious cup of JAVA – was just the beginning. Sharing the stage offering amazing and unique bites was New Orleans chef Aaron Burgau, of Patois Restaurant. Certainly, it’s not a party without some specialty drinks – and we had the best!! 3 signature drinks (named for some of our new colors) created by award winning Mixologist – Aiden Demarest. The booth was packed!!
Having the famed kitchen designer, Mick De Guilio host our Kitchen of the Year Retrospective was certainly beyond exciting. Everyone enjoyed hearing his perspectives on House Beautiful’s five year history at New York’s Rockefeller Center with Kitchen of the Year. Mick delighted everyone by spending time, sharing insights and chatting with the hundreds in attendance.
Our cocktail party co-hosted by our dear friends at House Beautiful was the place to be. The food was flowing, and crowds spilled into the isles. What a party!
If content is king – well sharing the stage with Apartment Therapy’s contributor Abigail Stone and Japanese Trash founder Dave Hime was a royal delight. The audience listened carefully as our panel discussed how to benefit from social media and make it really an effective and meaningful tool.
As my plane was about to land, I thought: Was there one single moment that stood out above the rest? And while it is almost impossible to choose– I must say while all aspects of KBIS were memorable and significant – connecting with our customers, meeting new customers and showing them who Caesarstone is as a brand was truly amazing. After all – the customer is why we do these shows. Making sure we give them value and show them who we are and what they can expect, from colors, to customer service, to innovation, to making sure they understand the Caesarstone brand from the inside out is what it is all about!
I landed in Los Angeles – still tired and with sore feet, but thrilled with the experience we created for all those at KBIS.
Visit Caesarstone’s website for even more photos for the event!