Sneak Preview of Mick De Giulio’s Booth Designs for IBS 2014
Award winning kitchen designer, Mick De Giulio, has teamed up with Bosch, Caesarstone and Thermador to create a one-of-a-kind booth for International Builders Showcase (IBS) 2014 in Las Vegas. Over the three days, the brands will share their vision of today’s kitchens and aspirational designs in De Giulio’s masterfully designed booth.
Show attendees can experience the booth from Feb. 4-6, 2014 during Construction Week, but until then, De Giulio gives exclusive insight into his latest design.
Describe the booth you have designed for Bosch, Caesarstone and Thermador at IBS 2014.
With this being the first year that KBIS and IBS are combined for Design & Construction Week, Bosch, Caesarstone, and Thermador wanted to do something special. Their decision to unite all three brands in one booth set up unique possibilities for my design. They came to me with clear direction on the concept -- modern with a look to the future, reflecting the sophistication of their product lines.
I wanted to create a setting that felt friendly and residential – where practical, relatable design concepts would be presented in an open and comfortable environment. They wanted the booth to be a memorable experience for attendees and not just a place to see their products.
Image: Mick De Giulio designed the 2012 House Beautiful Kitchen of the Year, featuring Caesarstone; House Beautiful
Instead of official points of entry or a formal reception counter, I designed sculptural, freestanding elements made of Caesarstone as centers for lead scanning, creating a more open and inviting space for representatives to greet clients one-on-one.
Image: Sculptural edge detail in Caesarstone by Mick De Giulio; House Beautiful
Though there are divisions between the brands’ areas, I wanted the overall space to feel unified. Words like sculpted, transparency and layering helped to drive my design story, and I used elements like bronze grids, floating wood sections, and a wood floor to weave a common thread throughout the exhibit. At the center is a Demonstration Kitchen -- which combines and showcases a range of new products and kitchen solutions from all three brands – and a Lounge – which provides a comfortable area for attendees to hang out.
Image: Polished stainless steel and glass create transparency in Mick’s design of the 2012 Kitchen of the Year; House Beautiful
What was your inspiration for the booth?
The idea of creating real settings – sophisticated, thoughtful, relatable environments that combine the innovations of all three of these brands is what inspired my design. It’s the experience I have in working with my own designs for clients. The number one thing people are looking for today in their kitchens are spaces they can live in. Bosch, Caesarstone and Thermador embrace this, as it’s what drives kitchen design today. This is what interested other companies (SieMatic, Exquisite Flooring, Kallista) to be a part of this exhibit.
Image: The number one thing people are looking for today in their kitchens are spaces they can live in; House Beautiful
To read the rest of this sneak preview, visit CaesarstoneUS.